Methods and Features
MIC Research Institute offers user surveys with the most effective methods.
See the table below for the methods available at MIC Research Institute.
| Methods
and Advantages |
| Method/Advantage |
Depth |
Accuracy |
Collection |
Speed |
Cost |
Effective
Targets |
| Personal Interview |
XXX |
XX |
XXX |
X |
X |
Vendors, Users |
| Mail Survey |
XX |
XXX |
X |
XX |
XX |
Users |
| Email Survey |
XX |
XXX |
X |
XX |
XX |
Users |
| Fax Survey |
XX |
XXX |
X |
XX |
XX |
Users |
| Phone Survey |
X |
XX |
XXX |
X |
X |
Vendors, Users |
| Web Survey |
X |
XXX |
X |
XXX |
XXX |
Users |
|
XXX: Most Effective XX: Effective X: Less Effective
Vendor: Supply side, User: Demand side |
● For vendor surveys, personal interview and phone survey are the most effective.
● In general, a user survey requires a large number of samples; therefore, mail, email, fax or web survey will be more effective.
5000 Institutional End-user Database
● MIC Research Institute has developed database of 5000 companies’ information.This strong database has been continuously updated since 1999.Attributes of 5000 entries are summarized below.
Company size /
industry |
Manufacturing |
Distribution |
Service |
Financial and Securities |
Public and Academic |
Total |
| 1000+ |
287 |
97 |
162 |
59 |
155 |
760 |
| 500-900 |
545 |
199 |
269 |
56 |
220 |
1,289 |
| 300-499 |
723 |
319 |
311 |
67 |
270 |
1,690 |
| Total |
1,555 |
615 |
742 |
182 |
645 |
3,739 |
| 100-299 |
573 |
336 |
212 |
64 |
92 |
1,277 |
| Grand Total |
2,128 |
951 |
954 |
246 |
737 |
5,016 |
● MIC conducts a user survey to update the database every year with two yearly alternating themes; “Computer Server User Survey” and “Server Software User Survey”.Thanks to this continuously and periodically updated database, our clients’ do not need sample screening and will be benefited from a higher collection rate, quicker responses, and better cost performance.These features are our strong edges against our competitors.
● Collection rate of a mail survey ranges generally from 40 to 60%; the rate depends on questionnaire specifics and also rewards.
● In 2003 we conducted a contract research on mainframe migration.In the prior year, a survey with mostly same specifications was conducted by one of our competitors for the same client.The results: we achieved more than one month shorter survey period and 40% less expensive cost.
● The number of research projects using the database is limited to approx. 4/year.This is to maintain the high degree of cooperation of respondents.
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